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Weather-aware AI content Auto-posts to 6 platforms Built for local service businesses JobVio integration 14-day free trial · no card required Competitor monitoring Performance tracking Client approval portal Weather-aware AI content Auto-posts to 6 platforms Built for local service businesses JobVio integration 14-day free trial · no card required Competitor monitoring Performance tracking Client approval portal
AI Social Media for Local Business

Social media
that reads
the room.

Every other scheduler is just a timer. Thredroot reads your weather, your busy season, your local market — and writes content that actually fits the moment. Then posts it automatically.

Start free — 14 days → See how it works
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app.thredroot.com
Thredroot
Dashboard
Calendar
AI Studio
Plan
Dashboard
Calendar
Compose
AI Studio
Businesses
SIGNAL ACTIVE
Rain Mon-Wed · shifted 6 posts to drainage content
Heavy rain forecast Mon-Wed · 8 posts adjusted for drainage and flood prevention topics
23
Scheduled this week
4.2k
Total reach
6
Platforms active
+18%
Engagement
Heavy rain this week? Your irrigation system could be masking a drainage problem that gets worse every storm...
Posted
5 signs your yard needs better drainage before the next storm hits...
Posted
POV: It rained all week and now your sprinklers are the least of your worries...
Pending
Why heavy rain seasons are the best time to schedule a system inspection...
Scheduled
50k+
Posts generated
6
Platforms supported
5hrs
Saved per week
14
Day free trial
Auto-posts to all major platforms
The intelligence layer

It knows what's happening
in your world.

Most schedulers are just timers. You tell them what to post, they post it. Thredroot reads your context and writes content that fits the moment, every time.

HOW THE AI WORKS
1Reads your business description, location, platforms, and tone
2Fetches weather forecast, business signal, seasonal notes, local events
3Builds a posting schedule with right frequency and timing per platform
4Writes 2-3 variations per slot in the right voice for each platform
5Fetches or matches images, outputs a complete post package for approval
EXAMPLE IN ACTION
An irrigation company in Denver, CO. Tuesday morning. Rain in the forecast all week. Thredroot sees it, shifts 6 posts from "water your lawn" to drainage tips and flood prevention — without you touching anything.
🌤

Weather Intelligence

Pulls a 7-day forecast before generating content. Rain changes what you post. Heat waves change what you promote.

"Rain Mon-Wed → shifted irrigation posts to drainage, postponed lawn watering content to Thursday"
📡

Business Signals

One click to tell the AI your status. Fully booked, running a promo, milestone week — each changes the content tone entirely.

"Fully booked → AI writes about demand and booking ahead — no discount mentions"
📅

Seasonal Context

Define your busy and slow periods once. Content automatically shifts to match what your business is going through.

"March-May is swarm season → bee removal content pushed automatically"
📍

Local Event Awareness

Aware of local events in your market. Ties content to what's happening in your city.

"County home show weekend → promotional content front-loaded Thursday"
The difference

Social media
before and after.

Without Thredroot
Spend 3-5 hours per week writing captions, finding hashtags, scheduling posts manually
Post the same content regardless of weather, season, or what's happening in your business
Forget to post for two weeks then post 5 things in one day to catch up
Same tone on every platform — LinkedIn reads like TikTok, TikTok reads like a press release
No idea which posts are working or why — guessing every week
Job completes → content opportunity sits unused because you are too busy to write something
With Thredroot
Generate a full week of content in 4 minutes — approve variations, walk away
Content automatically adjusts for rain, heat waves, busy seasons, and local events
Consistent posting schedule across all platforms — optimal times, right frequency
Platform-specific voice — LinkedIn sounds professional, TikTok sounds human, Instagram tells stories
Performance data feeds back into future plans — AI learns what works for your audience
Job completes in JobVio → post drafted before the van leaves the driveway
Visual intelligence

Posts that look like
yours, not everyone else's.

Stock photos make every local business look identical. Thredroot has two systems to make sure your content looks real — because it is.

📷

Drop your real photos.
AI does the rest.

Drag your job photos into a folder. Thredroot's AI looks at each one and tags what it sees — the service type, setting, condition, context. Those tags get matched to relevant posts automatically. Your actual work shows up in your actual content.

Drop any photo format — JPEG, PNG, HEIC from your phone
AI vision tags the scene, service type, setting, and condition automatically
Tags match to post content — irrigation post gets irrigation photo
Your photos always take priority over stock imagery
Browse and manage your full image library in the app
AI PHOTO TAGS — sprinkler_repair_03.jpg
sprinkler repair residential lawn broken head outdoor before state daylight
Matched to: irrigation posts, repair showcases, before/after content
🏠

No photo? It finds
the right one.

When your own photos are not available, Thredroot searches across three stock photo libraries to find an image that actually matches the post content — automatically, with no prompting from you.

Searches Pexels first — high-quality, commercial-use photography
Falls back to Wikimedia Commons if Pexels comes up short
Pixabay as final fallback — always finds something relevant
Search query generated from the post content itself — not a generic keyword
Swap any image with one click from the image library
IMAGE SEARCH CHAIN
1 Pexels High-res commercial photography PRIMARY
2 Wikimedia Open-license editorial photos FALLBACK
3 Pixabay Broad free stock library FALLBACK

Content generation
that goes all the way down.

Thredroot does not just write a caption. It produces a complete post package — caption, hashtags, visual direction, post type, content pillar, and character count — calibrated to the platform, the business, and the moment.

CAPTION
Platform-specific length, tone, and structure. Hooks that match the platform's content style.
VISUAL DIRECTION
Not just a caption. Each post gets a description of exactly what image or video would work best for it.
HASHTAGS
Generated and tracked per platform. 10 for Instagram, 2-3 for LinkedIn. Pulled from your library or AI-generated fresh.
CONTENT PILLAR
Educational, promotional, community, testimonial. Balanced automatically so your feed does not look like an ad feed.
FULL POST PACKAGE — GENERATED OUTPUT
PLATFORM
Instagram · Image post · Tuesday 9:00am
PILLAR
Educational — Problem awareness
CAPTION · 147 chars
Rain all week in Denver means one thing for your yard: your drainage situation is about to get exposed. Here's what standing water 24hrs after a storm actually means 👇
HASHTAGS
#coloradoliving #irrigation #drainage #lawncare #greenyard #sprinklerrepair #yardproblems #homeimprovement #lawnmaintenance #atx
VISUAL DIRECTION
Close-up of standing water on grass near a sprinkler head, showing waterlogged lawn. Natural daylight. Residential backyard. Before-state imagery.
✓ Ready to approve Image matched from library
2 more variations generated — different hook, same topic
Built for your industry

Knows your business
inside and out.

Trained on the seasonal patterns, content pillars, and customer psychology of local service businesses. Not generic. Specific.

🌿
Irrigation & Lawn
Knows spring startup season, summer peak demand, fall winterization urgency, and when to push which service.
Rain week → drainage content, not watering schedules
90F forecast → system efficiency and dry spot prevention
First freeze coming → winterization urgency posts
JobVio job complete → repair photos and customer story
🐝
Beekeeping & Honey
Swarm season, nectar flow, harvest timing, and honey gift season — all baked into the content intelligence.
March-May → swarm removal content pushed automatically
Rain week → bees cannot fly, pivot to indoor content
July-August → harvest content, raw honey benefits
November-December → holiday gift sets messaging
🔨
Field Service & Repair
Built to work with JobVio. Every completed job is a content opportunity. Turns your techs into your marketing team.
Job completed → auto-draft a platform-specific post
High-value job → milestone signal for next week
5-star review logged → testimonial post generated
Slow week signal → promotional and value messaging
🏠
Home Services
HVAC, plumbing, electrical, cleaning — seasonal demand patterns and service-specific content built in.
Hot summer → AC maintenance content peaks
Storm approaching → emergency service availability
Slow season → educational tips and before/after showcases
Local home show → promotional content auto-timed
🌳
Landscaping & Tree
Spring cleanup, summer maintenance, fall prep, storm damage — knows what locals need before they search for it.
After storms → debris removal and damage assessment
Spring → cleanup campaigns, new planting, curb appeal
Summer heat → drought resistance and watering tips
Before/after photos → auto-suggested visual direction
💼
Agencies
Manage unlimited clients on Agency plan. White-label the platform. Generate reports. Share approval links.
White-label — your brand, clients see you
Client approval portal — share link, they click approve
One-click monthly reports with AI narrative
Manage 10+ clients from one dashboard
Every feature

Built for the way
local businesses actually work.

AI Content Planning

A full week of content
in 4 minutes.

Select a week, click generate. Thredroot builds a full posting schedule across all your platforms with the right frequency, timing, and content mix. Then writes 2-3 variations for every slot.

Platform-specific frequency — Instagram 5x/week, LinkedIn 3x Tue-Thu only
Best posting times enforced — X at 8am, Pinterest evenings and weekends
Mix of educational, promotional, community, and testimonial content
2-3 variations per slot — different hooks, angles, openings to choose from
Performance data feeds back in — more of what works, less of what does not
Plan Generator — Week of March 31
Green Valley Irrigation · 23 posts this week
Instagram · 5x
Facebook · 5x
TikTok · 5x
LinkedIn · 3x
VARIATION PREVIEW — Instagram · Tuesday 9am
Variation 1 · 142 chars ✓
Rain all week in Denver means one thing for your yard: your drainage situation is about to get exposed. Here's what to look for 👇
Variation 2 · 138 chars ✓
Heavy rain hitting all week. If you have standing water 24hrs after a storm, that is not normal — and your irrigation system is not the fix.
Platform Intelligence

Sounds right on
every platform.

The same topic written 6 different ways. LinkedIn gets a professional insight. TikTok gets a POV hook. Instagram gets visual storytelling. Facebook gets a community question.

Character limits enforced — X stays under 280, Instagram separates hashtags
Hashtag strategy per platform — 10 on Instagram, 2-3 on LinkedIn
Post type awareness — Reels vs Carousels vs Image vs Text
Business category detection — local service sounds different than SaaS
Your brand tone carried through every post, every platform
Same topic · 3 platforms · 3 different voices
AI
Green Valley Irrigation
Instagram
Rain all week? Your yard is about to tell you everything about your drainage. Here is what standing water means 👇
#coloradoliving #irrigation #drainage #lawncare #greenyard
AI
Action Irrigation
LinkedIn
Heavy rainfall seasons reveal a fundamental problem most property managers overlook: irrigation and drainage are two sides of the same system. When one fails, the other gets blamed.
AI
@greenvalleyirrigation
TikTok
POV: it rained all week and now your sprinklers are the least of your worries #drainage #austintx #lawnproblems
Auto-Posting

Approve once.
Posts go everywhere.

Connect your social accounts, approve your content, and walk away. Thredroot posts at the optimal time for each platform — automatically, every day.

Direct API posting to all 6 platforms via official connections
Optimal posting times per platform enforced automatically
Images auto-sourced from Pexels, your own photo library, or AI-generated
Posts fire every 60 seconds — exactly on schedule
Client approval portal — share a link, they approve without logging in
Posting Schedule — This Week
Mon 9:00am
Instagram · Drainage tips carousel
✓ Posted
Mon 1:00pm
Facebook · Community drainage question
✓ Posted
Tue 8:00am
X · Flood prevention thread
⏰ 8:00am
Tue 9:00am
Instagram · Before/after drainage fix
Scheduled
Thu 9:00am
LinkedIn · Drainage ROI insight
Scheduled
Simple process

Up and running
in 10 minutes.

1

Add Your Business

Name, description, location, platforms. Thredroot learns who you are and what you do.

2

Set Your Signals

Add seasonal notes, connect weather API, set your current business status signal.

3

Generate a Plan

Pick a week, click generate. AI creates a full 23-post schedule in about 4 minutes.

4

Approve & Walk Away

Review 2-3 variations per slot, approve your favorites. Posts go live automatically.

⚡ Exclusive Integration
JobVio + Thredroot

Job done.
Post live.

The only social scheduler that connects directly to field service management. When your tech marks a job complete, Thredroot reads the details and drafts a platform-specific post automatically.

"Just finished a $285 sprinkler repair for Sarah in Scottsdale. Replaced 3 heads, adjusted pressure, full system check. Posted to Instagram and Facebook before the van left the driveway. Mike thought I was magic."
Agency plan · Requires JobVio field service management
1

Tech completes job in JobVio

Marks complete in the field. JobVio fires a webhook to Thredroot with all job details — customer name, service type, location, notes, job value.

2

AI reads the job and writes the post

Uses customer first name, service type, location, and notes to write genuine platform-specific content. Not generic — specific to this job.

3

Goes to your approval queue

Post appears in Thredroot as awaiting approval. One tap to approve. Or set to auto-post if you trust the flow.

4

High-value jobs set a signal

Jobs over $500 automatically set a milestone signal — next week's content celebrates the win.

5

5-star review → testimonial post ready

Customer leaves a review, Thredroot auto-drafts a testimonial Instagram post. Log, click Make Post, approve.

Pricing

Less than one
billable hour.

Hootsuite starts at $99 and does not write your content. Buffer charges per channel and does not know your weather. Thredroot does both for less.

Free
$0/mo
Get started. See what contextual AI feels like. No commitment required.
1 business
Instagram + Facebook
15 posts per month
1 variation per slot
Basic AI generation
Weather signals
Competitor monitoring
Performance tracking
All 6 platforms
Get started free
Most Popular
Pro
$49/mo
Full AI power for your business. Everything you need to own local social. Starts with a 14-day free trial.
1 business
All 6 platforms
150 posts per month
2 variations per slot
Weather + contextual signals
Competitor monitoring (3)
Performance tracking
Web audit (3/month)
Hashtag library + AI generation
Evergreen content recycling
Client approval portal
Review monitoring + response drafts
Start 14-day free trial
Agency
$149/mo
Unlimited clients. White-label ready. The full platform for agencies managing multiple businesses.
Unlimited businesses
All platforms + unlimited posts
3 variations per slot
White-label — your brand, your colors
Client reports (monthly PDF)
A/B testing framework
JobVio integration
Unlimited competitor monitoring
Unlimited web audits
Multi-location management
Priority support
Contact to upgrade
All plans include a 14-day free trial with full Pro access. No credit card required. Cancel anytime.
🔒No credit card to start
📋Cancel anytime, instantly
🆕Your data exported on request
👮Upgrade handled personally by us
vs. the competition

Not just cheaper.
Actually smarter.

Feature Thredroot Pro
$49/mo
Buffer
~$36/mo
Hootsuite
$99/mo
Later
$99/mo
AI content generationBasicBasic
Weather-aware content
Business signal awareness
Auto-posts to 6+ platformsExtra cost
Platform-specific tone & voice
Competitor monitoringHigher tiers
Web presence audit + SEO
Review monitoring & response
Evergreen content recycling
Performance drives future contentAnalytics only
JobVio field service integration
Built for local business
Start free — see the difference yourself →
No credit card 14-day full Pro trial Cancel anytime
Early users

Local businesses
posting smarter.

↑ 3.2x engagement since switching
★★★★★
"It knew it was going to rain all week and automatically switched our posts from watering tips to drainage content. I did not touch anything. That kind of context is something Buffer never had."
S
Sally M.
Beekeeper & Honey Sales · Portland, OR
5hrs/week saved on content
★★★★★
"The JobVio integration is what sold me. Job done, post drafted, approved in 30 seconds. My guys think I am posting from the truck. That is how seamless it feels."
M
Mike R.
Owner · Irrigation & Lawn Services, Austin TX
Managing 6 clients solo
★★★★★
"I manage 6 clients and generate a full week for all of them in about 90 minutes. The client approval link is perfect — they just tap approve on their phone. No back and forth."
J
Josh T.
Social Media Agency · Denver, CO
👋

Built by someone who was tired of
generic content for real businesses.

Most social media tools are built for marketing teams at big companies. They assume you have a content strategist, a photographer, and two hours a day to spend on captions. Local service businesses don't have any of that. They have a truck, a crew, and a phone.

Thredroot was built to be the content team you can't afford to hire. It knows your seasons, reads your weather, learns what your audience responds to, and handles the posting. You just do the work.

Josh
Founder, Thredroot · hello@thredroot.com
Common questions

Everything you
need to know.

How does the weather intelligence work?
When you generate a content plan, Thredroot fetches a 7-day forecast for your business location. If heavy rain is coming, it identifies the impact for your specific business type and adjusts the content angles automatically. You configure nothing after setup.
Do I need to know anything about social media?
No. Thredroot knows the best posting times, right frequency per platform, what hashtags work, and how to write for each platform's algorithm. You approve the content. If something feels off, click Rethink and it rewrites it.
What platforms can it post to?
Instagram, Facebook, LinkedIn, TikTok, Pinterest, and Google Business Profile. Each connected via official API. You connect accounts once in Settings — after that, posting is fully automatic at the right times.
How does the 14-day free trial work?
Sign up, get full Pro access immediately. No credit card required. After 14 days you drop to the Free plan unless you upgrade. We contact you directly to upgrade — no automated billing surprises.
Can I use my own photos?
Yes. Drop photos into your business folder, click Ingest Own Photos and Thredroot AI tags each one automatically. Your photos are then prioritized over stock images in all content — posts look authentic and genuine.
What is the JobVio integration?
JobVio is a field service management platform. When a job is marked complete, JobVio sends the job details to Thredroot. Thredroot uses the customer name, service type, and notes to auto-draft a social post. Agency plan only.
How is this different from just using ChatGPT?
ChatGPT does not know your weather, your busy season, your competitors, or your posting schedule. You would have to manually provide all of that and then manually schedule every post. Thredroot is a complete automated system, not a prompt.
Can I white-label it for clients?
Yes — Agency plan. Enter your agency name and brand color in Settings. The entire platform rebrands. Clients see your logo and colors. The approval portal only shows your brand. Powered by Thredroot can be hidden entirely.
Security & trust

Your accounts are safe.
Your data is yours.

🔒OAuth only — we never store your social passwords
📋Official platform APIs — no scraping, no third-party relays
🆕Your content stays yours — delete any time, data exported on request
👮Admin-only access — your account, your data, no one else sees it
Thredroot connects to your social platforms using official OAuth — the same login flow you use when you “Sign in with Google” on any other app. We never see or store your passwords.

Start reading
the room.

14-day free trial. Full Pro access. No credit card required.

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